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Kim Jong Il Looking at Things

Kim Jong Il Looking at Things

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Comical, bizarre, and impeccably straight-faced, Kim Jong Il Looking at Things has been a cult favorite among photobook devotees since its publication in 2015. The book grew out of one of the most followed, shared, and enthusiastically imitated monothematic Tumblr blogs of the last decade.

Created by Lisbon-based art director João Rocha, the project assembles photographs of North Korea’s former “Dear Leader,” often flanked by military officials or senior advisers, engaged in the solemn—and endlessly adaptable—act of looking at things. Appropriated from the North Korean Central News Agency, the images are paired with Rocha’s deadpan captions: “looking at cows,” “looking at blue rods,” “looking at pastry,” “looking at a DVD labeling machine.”

Now available again after a long absence, this quietly hilarious volume includes an essay by visual culture writer Marco Bohr, cementing its status as both internet artifact and photobook classic.

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Our studio is closed on Mondays. Any orders placed will ship out within 3-5 business days. Please email us with any question or concerns. 

Refunds and exchanges will be allowed on a case by case basis within 14 days of delivery. Of course, if your order is damaged or incorrect we would love the opportunity to make it correct! Do contact us before sending a package back to the studio. Please email pim@mrboddington.com. 

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Orders ship out within 3-5 days. Please note that the studio is closed on Mondays. If you need something expedited, contact pim@mrboddington.com.

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Yes, Mr. Boddington sells his paper goods in stores around the world. To apply to sell Mr. Boddington's goods, please contact orders@mrboddington.com.

Is Mr. Boddington real?

Yes. No. Well kinda. Mr. Boddington was the owner Rebecca Ruebensaal's childhood imaginary friend. Fast-forward several decades, globetrotter Mr. B continues to be the fictitious alter-ego who guides the company.

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Of course you should. Afterwards, pen a note to somebody you adore or throw a party filled with cake and cocktails. Here is Mr. B's playlist for the latter.

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